Social Media A-Z

What does “organic” mean?




What does “organic” mean?


In the field of Online Marketing, the term “organic” means without advertising, i.e. without having paid to be listed.

Two examples of where the term “organic” is often used:

1. Organic Reach in Social Media

→ How many people are reached for free.

→ How many people see your Post in their newsfeed without your having paid for an advertisement.

2. Organic Search Results in Google Searches

→ Those results found without companies having paid to be listed at the top via an ad.


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